Articles on: Integrations

How to Send Google Lead Ads to Follow Up Boss

Automatically add Google Lead Ads leads to Follow Up Boss CRM as new people.


Before You Start


  • LeadSync account (Business plan or higher)
  • Google Ads account with Lead Form Extensions
  • An active Google Lead Ads campaign
  • A Follow Up Boss account


Step 1: Connect Your Google Ads Account


  1. Log in to LeadSync
  2. Go to Ad Accounts > Google from the left menu
  3. Click Add Google Account
  4. Sign in to Google and authorize LeadSync
  5. Your account appears in the table when connected


Step 2: Set Up a Follow Up Boss Connection


  1. Go to Connections from the left menu
  2. Click Add Connection
  3. Select Follow Up Boss from the dropdown
  4. Enter your Follow Up Boss API Key
  5. Name your connection (e.g., "Google Leads")
  6. Click Update Connection


Step 3: Connect Your Lead Form


  1. Go to Lead Forms from the left menu
  2. Click Add Google Lead Form
  3. Select your Ad Account from the dropdown
  4. Select your Lead Form Extension
  5. Select your Follow Up Boss Connection
  6. Map your fields: Match Google form fields to Follow Up Boss fields
  • Email
  • First Name
  • Last Name
  • Phone
  1. Click Update Notification


Step 4: Test Your Setup


Submit a test lead through your Google campaign. The person should appear in Follow Up Boss within 1-2 minutes.


Troubleshooting


  • Can't see your Ad Account? Make sure your Google account has access to the ad account.
  • Lead not in Follow Up Boss? Check that email or phone is mapped - at least one is required.
  • Form not showing? The form must be part of an active or paused campaign.
  • API Key issues? Get your API key from Follow Up Boss Settings > API.

Updated on: 24/01/2026

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