How to Send TikTok Lead Gen Form Leads to HubSpot

Automatically add TikTok Lead Gen Form leads to HubSpot CRM as contacts.

Before You Start

• LeadSync account (Business plan or higher)
• TikTok for Business account with Lead Gen Form access
• An active TikTok Lead Gen Form campaign
• A HubSpot account

Step 1: Connect Your TikTok Account

1. Log in to LeadSync
2. Go to Ad Accounts > TikTok from the left menu
3. Click Add TikTok Account
4. Sign in to TikTok for Business and authorize LeadSync
5. Your account appears in the table when connected

Step 2: Set Up a HubSpot Connection

1. Go to Connections from the left menu
2. Click Add Connection
3. Select HubSpot from the dropdown
4. Click Connect to HubSpot and authorize LeadSync
5. Name your connection (e.g., "TikTok Leads to HubSpot")
6. Click Update Connection

Step 3: Connect Your Lead Gen Form

1. Go to Lead Forms from the left menu
2. Click Add TikTok Lead Form
3. Select your Ad Account from the dropdown
4. Select your Lead Gen Form
5. Select your HubSpot Connection
6. Map your fields: Match TikTok form fields to HubSpot contact properties

• Email (required)
• First Name
• Last Name
• Phone

7. Click Update Notification

Step 4: Test Your Setup

Submit a test lead through your TikTok campaign. The contact should appear in HubSpot within 1-2 minutes.

Troubleshooting

• Can't see your Ad Account? Make sure your TikTok account has access to the ad account.
• Contact not in HubSpot? Check that the email field is mapped correctly.
• Form not showing? The form must be part of an active or paused campaign.
• Duplicate contacts? HubSpot automatically deduplicates by email address.

Updated on: 24/01/2026