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How to Send Google Lead Ads to Your Dealer CRM (ADF/XML)

Automatically send Google Lead Ads to your automotive dealer CRM in ADF/XML format — the industry-standard format supported by VinSolutions, ELEAD, DealerSocket, ProMax, and most dealer CRM systems.

Before You Start

  • LeadSync account (Business plan or higher)
  • Google Ads account with Lead Form Extensions
  • An active Google Lead Ads campaign
  • Your dealer CRM's intake email address (the email your CRM uses to receive ADF leads)

Step 1: Connect Your Google Account

  1. Log in to LeadSync
  2. Go to Ad Accounts > Google from the left menu
  3. Click Add Google Account
  4. Sign in to Google and authorize LeadSync
  5. Your account appears in the table when connected

Step 2: Set Up an ADF/XML Connection

  1. Go to Connections from the left menu
  2. Click Add Connection
  3. Select ADF/XML (Automotive CRM) from the dropdown
  4. Enter your CRM Email Address — this is the email your dealer CRM uses to receive leads (e.g., leads@crm.vinsolutions.com). You can enter multiple addresses separated by commas.
  5. Name your connection (e.g., "VinSolutions ADF")
  6. Click Update Connection

Where do I find my CRM email?

Contact your CRM provider or check your CRM's settings for an "ADF lead intake email" or "lead email address." Common CRM providers and where to find it:

  • VinSolutions: Settings > Lead Sources > ADF/XML Email
  • ELEAD: Administration > Lead Routing > Email Address
  • DealerSocket: Admin > Lead Sources > Intake Email
  • ProMax: Setup > Internet Settings > ADF Email

Step 3: Connect Your Lead Form Extension

  1. Go to Lead Forms from the left menu
  2. Click Add Google Lead Form
  3. Select your Ad Account from the dropdown
  4. Select your Lead Form Extension
  5. Select your ADF/XML Connection
  6. Map your fields: Match your Google form fields to ADF fields
    • First Name, Last Name (or Full Name)
    • Email
    • Phone
    • Vehicle Year, Make, Model (if using custom questions)
    • Vehicle Interest (buy/lease/sell/trade-in/test-drive)
    • Comments
  7. Click Update Notification

Vehicle fields are optional

If your Google form doesn't collect vehicle information, you can skip those fields. The ADF XML will still be valid — only customer contact info is required.

Step 4: Test Your Setup

Submit a test lead through your Google campaign. The ADF/XML email should appear in your CRM within 1-2 minutes.

Troubleshooting

  • Can't see your Ad Account? Make sure your Google account has access to the ad account.
  • Lead not in CRM? Check that your CRM email address is correct and that your CRM is configured to accept ADF leads via email.
  • Form not showing? The form must be part of an active or paused campaign.
  • Missing fields? Make sure you've mapped your Google form fields to the correct ADF fields in Step 3.
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