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Customizing the Facebook Lead Ad Notification Email

You can customize your Facebook Lead Ads notification email by going to Message Settings in the left sidebar.

Customise Lead Emails

  1. From Name: this should be a name that you can easily identify as a lead. The from email address will be "admin@leadsync.me". This can only be changed if you're on the Unlimited plan.
  2. From Email Address: this can only be customised for Unlimited account holders. Please contact LeadSync support to enable this.
  3. Email Subject: you can use tokens to automatically insert lead details. See the full list of available tokens below.
  4. Email Introduction: a short intro that will appear before the lead details. You can use the same tokens as the subject line. You can also, for example, add "https://wa.me/#phone" to the introduction so that you can contact the lead via WhatsApp.
  5. Email Signature: nice to have if you're generating leads for another business.
  6. Logo: another nice touch if you're creating leads on behalf of another business.

Once you've customized your Notification Email, here's how to test it.

Hiding Fields You Don't Need

Lead notification emails include every field Meta sends with the lead — useful contact info plus a metadata block (Ad ID, Ad Name, Ad Set Name, Campaign Name, timestamps, Platform, Form ID, Page ID). If the metadata is just clutter when you're trying to scan the contact details, you can hide specific fields:

  1. In Message Settings on the Email tab, scroll past Subject, Introduction, and Signature to Hide fields from notification email body.
  2. The fields are organised into three groups:
  3. Ad metadata — Ad ID, Ad Name, Ad Set ID, Ad Set Name, Campaign ID, Campaign Name
  4. Timestamps — Created Date, Created Time
  5. Other — Platform, Form ID, Page ID
  6. Tick any fields you want excluded. Use the Select all / Deselect all links above the groups for a one-click sweep.
  7. Click Save Changes.

Form-submitted fields are always shown

Name, Email, Phone, and any custom questions on your lead form will always appear in the email — those are the fields you need to follow up. The toggles only apply to the optional metadata block.

These settings only affect the email body. Webhook destinations, CRM connections, Google Sheets, and the CSV attachment continue to receive every field — useful when you want a clean inbox but a complete record in your CRM.

Available Tokens

You can use the following tokens in the Email Subject and Email Introduction fields. They will be automatically replaced with the actual lead data when a notification is sent.

Token Description Example
#first_name Lead's first name John
#last_name Lead's last name Smith
#full_name Lead's full name John Smith
#email Lead's email address john@example.com
#phone Lead's phone number (555) 123-4567
#form Name of the lead form Contact Form
#page Name of the Facebook Page My Business Page
#lead_id Facebook lead ID 12345
#platform Ad platform (Facebook, Instagram, etc.) Facebook
#campaign_name Ad campaign name Summer Campaign
#adset_name Ad set name Lookalike Audience
#ad_name Ad name Video Ad #1
#connection_name Name of the connected integration My CRM

Example subject line: New #form lead from #page - #full_name

FAQ

Do custom lead form questions appear in the notification email?

Yes. All fields from your Facebook lead form — including custom questions — are automatically included in the Lead Details section of every notification email. You don't need to configure anything extra. For example, if your form asks "Which area is your home located?" the lead's answer will appear alongside their name, email, and phone number.

Can I use custom lead form questions as tokens in the subject line?

No. Only the standard tokens listed above can be used in the subject line and introduction. Custom questions are automatically included in the lead details section of the email body.

How do I preview what my notification email will look like?

Go to Message Settings and click the Send Test Email button. This will send a sample notification to your email using placeholder data so you can see exactly how it looks.

Can I change the "From" email address?

The default from address is admin@leadsync.me. Custom from addresses are available on the Unlimited plan — contact support to enable this.

Can I hide ad and campaign metadata from the email?

Yes. Under Hide fields from notification email body in Message Settings, toggle off any of: Ad ID, Ad Name, Ad Set ID, Ad Set Name, Campaign ID, Campaign Name, Created Date, Created Time, Platform, Form ID, Page ID. Use Select all to hide all metadata in one click. Form-submitted fields (Name, Email, Phone, custom questions) are always shown.

Complete Guide

For the full notification setup walkthrough covering email, SMS, and Slack with video and comparison table, see our Facebook Lead Ads Notifications Setup Guide on the LeadSync blog.