How to Add Google Lead Ads to Iterable

Automatically add Google Lead Ads leads to Iterable.

Before You Start

• LeadSync account (Business plan or higher)
• Google Ads account with Lead Form Extensions
• An active Google Lead Ads campaign
• An Iterable account with API access

Step 1: Connect Your Google Account

1. Log in to LeadSync
2. Go to Ad Accounts > Google from the left menu
3. Click Add Google Account
4. Sign in to Google and authorize LeadSync
5. Your account appears in the table when connected

Step 2: Set Up an Iterable Connection

1. Go to Connections from the left menu
2. Click Add Connection
3. Select Iterable from the dropdown
4. Enter your Iterable API Key (found in Settings > API Keys)
5. Name your connection (e.g., "Google Leads")
6. Click Update Connection

Step 3: Connect Your Lead Form Extension

1. Go to Lead Forms from the left menu
2. Click Add Google Lead Form
3. Select your Ad Account from the dropdown
4. Select your Lead Form Extension
5. Select your Iterable Connection
6. Map your fields: Match Google form fields to Iterable fields
7. Email (required)
8. First Name
9. Last Name
10. Phone
11. Click Update Notification

Step 4: Test Your Setup

Submit a test lead through your Google campaign. The user should appear in Iterable within 1-2 minutes.

Troubleshooting

• Can't see your Ad Account? Make sure your Google account has access to the ad account.
• User not appearing? Check that the email field is mapped correctly.
• Form not showing? The form must be part of an active or paused campaign.
• API Key issues? Generate a new API key in Iterable Settings > API Keys.

Connect Google Ads Leads to Iterable

Start syncing leads from your ad platform in under 2 minutes. No credit card required.

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