How to Add Google Lead Ads to Mailchimp

Automatically add Google Lead Ads leads to a Mailchimp audience as they come in.

Before You Start

• LeadSync account (Business plan or higher)
• Google Ads account with Lead Form Extensions
• An active Google Lead Ads campaign
• A Mailchimp account with at least one audience

Step 1: Connect Your Google Ads Account

1. Log in to LeadSync
2. Go to Ad Accounts > Google from the left menu
3. Click Add Google Account
4. Sign in to Google and authorize LeadSync
5. Your account appears in the table when connected

Step 2: Set Up a Mailchimp Connection

1. Go to Connections from the left menu
2. Click Add Connection
3. Select Mailchimp from the dropdown
4. Click Connect to Mailchimp and authorize LeadSync
5. Select your Audience (mailing list)
6. Name your connection (e.g., "Google Leads List")
7. Click Update Connection

Step 3: Connect Your Lead Form

1. Go to Lead Forms from the left menu
2. Click Add Google Lead Form
3. Select your Ad Account from the dropdown
4. Select your Lead Form Extension
5. Select your Mailchimp Connection
6. Map your fields: Match Google form fields to Mailchimp merge fields
7. Email (required)
8. First Name → FNAME
9. Last Name → LNAME
10. Phone → PHONE (if available)
11. Click Update Notification

Step 4: Test Your Setup

Submit a test lead through your Google campaign. The contact should appear in your Mailchimp audience within 1-2 minutes.

Troubleshooting

• Can't see your Ad Account? Make sure your Google account has access to the ad account.
• Lead not appearing in Mailchimp? Check that the email field is mapped correctly.
• Form not showing? The form must be part of an active or paused campaign.
• Wrong audience? Edit your connection and select the correct Mailchimp audience.