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How to Add Google Lead Ads to Pipedrive

Automatically add Google Lead Ads leads to Pipedrive as a deal.

Before You Start

  • LeadSync account (Business plan or higher)
  • Google Ads account with Lead Form Extensions
  • An active Google Lead Ads campaign
  • A Pipedrive account

Step 1: Connect Your Google Account

  1. Log in to LeadSync
  2. Go to Ad Accounts > Google from the left menu
  3. Click Add Google Account
  4. Sign in to Google and authorize LeadSync
  5. Your account appears in the table when connected

Step 2: Set Up a Pipedrive Connection

  1. Go to Connections from the left menu
  2. Click Add Connection
  3. Select Pipedrive from the dropdown
  4. Enter your Pipedrive API Token (found in Personal Preferences > API)
  5. Name your connection (e.g., "Google Leads")
  6. Click Update Connection

Step 3: Connect Your Lead Form Extension

  1. Go to Lead Forms from the left menu
  2. Click Add Google Lead Form
  3. Select your Ad Account from the dropdown
  4. Select your Lead Form Extension
  5. Select your Pipedrive Connection
  6. Map your fields: Match Google form fields to Pipedrive fields
  7. Email
  8. First Name
  9. Last Name
  10. Phone
  11. Organization (if available)
  12. Click Update Notification

Step 4: Test Your Setup

Submit a test lead through your Google campaign. The deal should appear in Pipedrive as a deal within 1-2 minutes.

Troubleshooting

  • Can't see your Ad Account? Make sure your Google account has access to the ad account.
  • Deal not appearing? Check that the email field is mapped correctly.
  • Form not showing? The form must be part of an active or paused campaign.
  • Leads in wrong section? Leads appear in Pipedrive Deals. Check your pipeline view.
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