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How to Add LinkedIn Lead Gen Form Leads to Customer.io

Automatically add LinkedIn Lead Gen Form leads to Customer.io.

Before You Start

  • LeadSync account (Business plan or higher)
  • LinkedIn account with Lead Gen Form access
  • An active LinkedIn Lead Gen Form campaign
  • A Customer.io account with API access

Step 1: Connect Your LinkedIn Account

  1. Log in to LeadSync
  2. Go to Ad Accounts > LinkedIn from the left menu
  3. Click Add LinkedIn Account
  4. Sign in to LinkedIn and authorize LeadSync
  5. Your account appears in the table when connected

Step 2: Set Up a Customer.io Connection

  1. Go to Connections from the left menu
  2. Click Add Connection
  3. Select Customer.io from the dropdown
  4. Enter your Customer.io API Key and Site ID (found in Settings > API Credentials)
  5. Name your connection (e.g., "LinkedIn Leads")
  6. Click Update Connection

Step 3: Connect Your Lead Gen Form

  1. Go to Lead Forms from the left menu
  2. Click Add LinkedIn Lead Form
  3. Select your Ad Account from the dropdown
  4. Select your Lead Gen Form
  5. Select your Customer.io Connection
  6. Map your fields: Match LinkedIn form fields to Customer.io fields
  7. Email (required)
  8. First Name
  9. Last Name
  10. Phone
  11. Click Update Notification

Step 4: Test Your Setup

Submit a test lead through your LinkedIn campaign. The person should appear in Customer.io within 1-2 minutes.

Troubleshooting

  • Can't see your Ad Account? Make sure your LinkedIn account has access to the ad account.
  • Person not appearing? Check that the email field is mapped correctly.
  • Form not showing? The form must be part of an active or paused campaign.
  • API Key issues? Check your Customer.io API credentials in Settings > API Credentials.
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