How to Add LinkedIn Lead Gen Form Leads to Mailchimp

Automatically add LinkedIn Lead Gen Form leads to a Mailchimp audience as they come in.

Before You Start

• LeadSync account (Business plan or higher)
• LinkedIn account with Lead Gen Form access
• An active LinkedIn Lead Gen Form campaign
• A Mailchimp account with at least one audience

Step 1: Connect Your LinkedIn Account

1. Log in to LeadSync
2. Go to Ad Accounts > LinkedIn from the left menu
3. Click Add LinkedIn Account
4. Sign in to LinkedIn and authorize LeadSync
5. Your account appears in the table when connected

Step 2: Set Up a Mailchimp Connection

1. Go to Connections from the left menu
2. Click Add Connection
3. Select Mailchimp from the dropdown
4. Click Connect to Mailchimp and authorize LeadSync
5. Select your Audience (mailing list)
6. Name your connection (e.g., "LinkedIn Leads List")
7. Click Update Connection

Step 3: Connect Your Lead Gen Form

1. Go to Lead Forms from the left menu
2. Click Add LinkedIn Lead Form
3. Select your Ad Account from the dropdown
4. Select your Lead Gen Form
5. Select your Mailchimp Connection
6. Map your fields: Match LinkedIn form fields to Mailchimp merge fields
7. Email (required)
8. First Name → FNAME
9. Last Name → LNAME
10. Phone → PHONE (if available)
11. Click Update Notification

Step 4: Test Your Setup

Submit a test lead through your LinkedIn campaign. The contact should appear in your Mailchimp audience within 1-2 minutes.

Troubleshooting

• Can't see your Ad Account? Make sure your LinkedIn account has access to the ad account.
• Lead not appearing in Mailchimp? Check that the email field is mapped correctly and the email isn't already in your audience.
• Form not showing? The form must be part of an active or paused campaign.
• Wrong audience? Edit your connection and select the correct Mailchimp audience.