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How to Add LinkedIn Lead Gen Form Leads to SendGrid

Automatically add LinkedIn Lead Gen Form leads to your SendGrid contact list.

Before You Start

  • LeadSync account (Business plan or higher)
  • LinkedIn account with Lead Gen Form access
  • An active LinkedIn Lead Gen Form campaign
  • A SendGrid account with Marketing Campaigns enabled

Step 1: Connect Your LinkedIn Account

  1. Log in to LeadSync
  2. Go to Ad Accounts > LinkedIn from the left menu
  3. Click Add LinkedIn Account
  4. Sign in to LinkedIn and authorize LeadSync
  5. Your account appears in the table when connected

Step 2: Set Up a SendGrid Connection

  1. Go to Connections from the left menu
  2. Click Add Connection
  3. Select SendGrid from the dropdown
  4. Enter your SendGrid API Key (found in Settings > API Keys)
  5. Name your connection (e.g., "LinkedIn Leads")
  6. Click Update Connection

Step 3: Connect Your Lead Gen Form

  1. Go to Lead Forms from the left menu
  2. Click Add LinkedIn Lead Form
  3. Select your Ad Account from the dropdown
  4. Select your Lead Gen Form
  5. Select your SendGrid Connection
  6. Map your fields: Match LinkedIn form fields to SendGrid fields
  7. Email (required)
  8. First Name
  9. Last Name
  10. Phone
  11. Click Update Notification

Step 4: Test Your Setup

Submit a test lead through your LinkedIn campaign. The contact should appear in your SendGrid contact list within 1-2 minutes.

Troubleshooting

  • Can't see your Ad Account? Make sure your LinkedIn account has access to the ad account.
  • Contact not appearing? Check that the email field is mapped correctly.
  • Form not showing? The form must be part of an active or paused campaign.
  • API Key issues? Generate a new API key in SendGrid Settings > API Keys with Marketing permissions.
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