How to Add TikTok Lead Gen Form Leads to Customer.io

Automatically add TikTok Lead Gen Form leads to Customer.io.

Before You Start

• LeadSync account (Business plan or higher)
• TikTok for Business account with Lead Gen Form access
• An active TikTok Lead Gen Form campaign
• A Customer.io account with API access

Step 1: Connect Your TikTok Account

1. Log in to LeadSync
2. Go to Ad Accounts > TikTok from the left menu
3. Click Add TikTok Account
4. Sign in to TikTok for Business and authorize LeadSync
5. Your account appears in the table when connected

Step 2: Set Up a Customer.io Connection

1. Go to Connections from the left menu
2. Click Add Connection
3. Select Customer.io from the dropdown
4. Enter your Customer.io API Key and Site ID (found in Settings > API Credentials)
5. Name your connection (e.g., "TikTok Leads")
6. Click Update Connection

Step 3: Connect Your Lead Gen Form

1. Go to Lead Forms from the left menu
2. Click Add TikTok Lead Form
3. Select your Ad Account from the dropdown
4. Select your Lead Gen Form
5. Select your Customer.io Connection
6. Map your fields: Match TikTok form fields to Customer.io fields
7. Email (required)
8. First Name
9. Last Name
10. Phone
11. Click Update Notification

Step 4: Test Your Setup

Submit a test lead through your TikTok campaign. The person should appear in Customer.io within 1-2 minutes.

Troubleshooting

• Can't see your Ad Account? Make sure your TikTok account has access to the ad account.
• Person not appearing? Check that the email field is mapped correctly.
• Form not showing? The form must be part of an active or paused campaign.
• API Key issues? Check your Customer.io API credentials in Settings > API Credentials.

Connect TikTok Leads to Customer.io

Start syncing leads from your ad platform in under 2 minutes. No credit card required.

Start Free Trial