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How to Add TikTok Lead Gen Form Leads to Iterable

Automatically add TikTok Lead Gen Form leads to Iterable.

Before You Start

  • LeadSync account (Business plan or higher)
  • TikTok for Business account with Lead Gen Form access
  • An active TikTok Lead Gen Form campaign
  • An Iterable account with API access

Step 1: Connect Your TikTok Account

  1. Log in to LeadSync
  2. Go to Ad Accounts > TikTok from the left menu
  3. Click Add TikTok Account
  4. Sign in to TikTok for Business and authorize LeadSync
  5. Your account appears in the table when connected

Step 2: Set Up an Iterable Connection

  1. Go to Connections from the left menu
  2. Click Add Connection
  3. Select Iterable from the dropdown
  4. Enter your Iterable API Key (found in Settings > API Keys)
  5. Name your connection (e.g., "TikTok Leads")
  6. Click Update Connection

Step 3: Connect Your Lead Gen Form

  1. Go to Lead Forms from the left menu
  2. Click Add TikTok Lead Form
  3. Select your Ad Account from the dropdown
  4. Select your Lead Gen Form
  5. Select your Iterable Connection
  6. Map your fields: Match TikTok form fields to Iterable fields
  7. Email (required)
  8. First Name
  9. Last Name
  10. Phone
  11. Click Update Notification

Step 4: Test Your Setup

Submit a test lead through your TikTok campaign. The user should appear in Iterable within 1-2 minutes.

Troubleshooting

  • Can't see your Ad Account? Make sure your TikTok account has access to the ad account.
  • User not appearing? Check that the email field is mapped correctly.
  • Form not showing? The form must be part of an active or paused campaign.
  • API Key issues? Generate a new API key in Iterable Settings > API Keys.
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