Customizing the Facebook Lead Ad Notification Email

You can customize your Facebook Lead Ads notification email by going to Message Settings in the left sidebar.

1. From Name: this should be a name that you can easily identify as a lead. The from email address will be "admin@leadsync.me". This can only be changed if you're on the Unlimited plan.
2. From Email Address: this can only be customised for Unlimited account holders. Please contact LeadSync support to enable this.
3. Email Subject: you can use tokens to automatically insert lead details. See the full list of available tokens below.
4. Email Introduction: a short intro that will appear before the lead details. You can use the same tokens as the subject line. You can also, for example, add "https://wa.me/#phone" to the introduction so that you can contact the lead via WhatsApp.
5. Email Signature: nice to have if you're generating leads for another business.
6. Logo: another nice touch if you're creating leads on behalf of another business.

Once you've customized your Notification Email, here's how to test it.

Available Tokens

You can use the following tokens in the Email Subject and Email Introduction fields. They will be automatically replaced with the actual lead data when a notification is sent.

Token	Description	Example
#first_name	Lead's first name	John
#last_name	Lead's last name	Smith
#full_name	Lead's full name	John Smith
#email	Lead's email address	john@example.com
#phone	Lead's phone number	(555) 123-4567
#form	Name of the lead form	Contact Form
#page	Name of the Facebook Page	My Business Page
#lead_id	Facebook lead ID	12345
#platform	Ad platform (Facebook, Instagram, etc.)	Facebook
#campaign_name	Ad campaign name	Summer Campaign
#adset_name	Ad set name	Lookalike Audience
#ad_name	Ad name	Video Ad #1
#connection_name	Name of the connected integration	My CRM

Example subject line: New #form lead from #page - #full_name

FAQ

Do custom lead form questions appear in the notification email?

Yes. All fields from your Facebook lead form — including custom questions — are automatically included in the Lead Details section of every notification email. You don't need to configure anything extra. For example, if your form asks "Which area is your home located?" the lead's answer will appear alongside their name, email, and phone number.

Can I use custom lead form questions as tokens in the subject line?

No. Only the standard tokens listed above can be used in the subject line and introduction. Custom questions are automatically included in the lead details section of the email body.

How do I preview what my notification email will look like?

Go to Message Settings and click the Send Test Email button. This will send a sample notification to your email using placeholder data so you can see exactly how it looks.

Can I change the "From" email address?

The default from address is admin@leadsync.me. Custom from addresses are available on the Unlimited plan — contact support to enable this.