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Share Your Pixel with LeadSync

When you enable Lead Quality on a pixel and LeadSync shows the message "This pixel hasn't been shared with LeadSync", it means your Meta pixel is owned by your Business Manager but hasn't been granted to LeadSync's Business yet. Granting access takes about 60 seconds and is a one-time setup per pixel.

Why is this needed?

Sharing your ad account with LeadSync (which you did during signup) lets us deliver leads. Sharing the pixel is a separate Meta permission that lets us send conversion events back to Meta via the Conversions API. They're two distinct assets in Meta's permission model.

What You'll Need

  • Admin access to your Meta Business Manager
  • The pixel name shown in your LeadSync error message
  • LeadSync's Business ID (provided in the dialog — click Copy)

Step-by-Step

1. Open Meta Business Manager → Pixels

Go to https://business.facebook.com/settings/pixels in a new tab. You'll need to be logged in as an admin of your Business.

2. Select Your Pixel

In the left list, click the pixel name that appeared in LeadSync's error message.

3. Click "Assign Partners"

In the right panel, find the Assign Partners button (sometimes labelled Add Partners) and click it.

4. Choose "Add a partner using Business ID"

Meta will show two options. Pick Add a partner using Business ID (not "Invite by email").

5. Paste LeadSync's Business ID

Paste the Business ID you copied from the LeadSync dialog. It's a long numeric string.

6. Grant Permissions

When asked which permissions to grant, select:

  • View — required for LeadSync to verify the pixel exists
  • Edit — required for LeadSync to send Conversions API events

Click Save.

7. Return to LeadSync and Click "Try Again"

Go back to the LeadSync dialog and click Try Again. Lead Quality will now enable successfully.

Troubleshooting

"This pixel hasn't been shared with LeadSync" still showing

  • Double-check you pasted the correct Business ID (the long number from the dialog, not your own Business ID).
  • Make sure you saved the partner assignment in Business Manager — Meta sometimes requires confirming via a popup.
  • If you're not the admin of the Business that owns the pixel, ask your Business admin to do steps 1–6.

Pixel not in the list

If the pixel from LeadSync's error message doesn't appear in your Business Manager pixel list, it may belong to a different Business you have access to. In Business Manager, switch to the correct Business at the top-right and try again.

Don't see "Assign Partners"

You need Admin role on the Business. Users with Employee or Analyst roles can't share assets with partners. Ask your Business admin to do this step, or upgrade your role.

Why does this happen for some pixels but not others?

When you connect a Business Manager to LeadSync via OAuth, Meta lets you choose which assets to share. Pixels are sometimes auto-included and sometimes not, depending on your Business setup, the Meta UI version, and whether the pixel was created before or after the Business was added to LeadSync. The pre-flight check catches this gap upfront so you don't end up with a "broken" Lead Quality setup that silently stops working after 10 events.