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How to Send Facebook Leads to LeadSquared

LeadSquared is a sales execution and CRM platform widely used by real estate, education, and financial services teams. LeadSync sends your Facebook and Instagram lead ads straight into LeadSquared as new leads in real time, with every form question mapped to the LeadSquared field you choose.

Note

LeadSync connects to LeadSquared with your account's Access Key and Secret Key (an API-key connection, no OAuth). LeadSquared shards accounts onto regional servers, so you also pick your region when connecting. Lead.Capture de-duplicates automatically, so a returning prospect updates their existing lead instead of creating a duplicate.

Get your LeadSquared API keys

  1. Log in to LeadSquared and go to Settings, then API and Webhooks (under the Integrations or Apps section, depending on your plan).

  2. Open LeadSquared API Credentials and copy your Access Key and Secret Key. Keep these handy for the next step.

  3. Note your region from the API host shown in LeadSquared (for example api-in21 is India Mumbai, api-us11 is the United States). You will select this in LeadSync.

Connect LeadSquared to LeadSync

  1. Login to LeadSync.me and go to Connections, then click the Add Connection button.

  2. Under Connection, select LeadSquared.

  3. Paste your Access Key and Secret Key, and choose the region that matches your LeadSquared account. Give the connection a name for your own reference and click Update connection.

Tip

If the region is wrong, LeadSquared rejects the keys with a 401 error. Pick the region shown in your account's API host URL (for example api-in21.leadsquared.com = India Mumbai).

Connect your Facebook lead form and map the fields

  1. Go to the Lead Forms section and click Add Facebook Lead Form.

  2. Select the Facebook Page and the lead form you are using in your ad, then select your LeadSquared connection.

  3. A field mapping table appears, listing your form's questions alongside a dropdown of your LeadSquared lead fields, both system fields and your custom mx_ fields, pulled live from your account. Map each question to the field you want it in, then click Update Notification to save.

Tip

Email, first name, last name, and phone are handled automatically. When a lead has no email, LeadSquared matches on phone instead, so returning prospects still update the same lead rather than creating a duplicate.

What happens when a lead arrives

  • The lead is created in LeadSquared within seconds of the form submission, ready for your sales team.
  • LeadSquared's create-or-update logic runs automatically: an existing lead (matched by email, then phone) is updated rather than duplicated.
  • Any custom mx_ field you mapped is populated, so the lead record arrives complete and your automations and lead-scoring rules fire on real data.

Test it

Here's how to test your connection. The test lead appears in your LeadSquared Manage Leads list within seconds. If you do not see it, check that the connection's region matches your account and that your keys are still active.

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