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Why does my lead email have a grey "Ad details" section?

Your lead emails put the person's answers first: name, email, phone and every question on your form. Ad and form information, such as the ad name, campaign name, form name and the time the lead came in, goes in a smaller grey Ad details section underneath so it doesn't get in the way.

You only see fields there that are switched on for your account. To change them:

  1. Click Message Settings in the left sidebar.
  2. On the Email tab, go to Show fields on email body.
  3. Tick the fields you want and untick the ones you don't. Hide all removes the section completely.
  4. Click Save Changes.

Dates and times in the section use your account's timezone, which you can change under Account > Settings.

This only changes the email. Your CRM, Google Sheets, webhooks and the CSV attachment still get every field. More detail: Customizing the notification email.